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Three Steps of Marketing Research Method Utilizing Market Voices

A must-see for those in charge of new product planning, improvement, and promotion! Introducing the flow of marketing research.

The voice of the market is a treasure trove of ideas that leads to the development and improvement of products and services, as well as promotional planning. Its importance in corporate activities is increasingly rising. However, when it comes to "utilizing the voice of the market in marketing strategies," many responsible individuals may find themselves wondering, "How should we do this...?" To address the challenges of analyzing the voice of the market in marketing activities, we will introduce the know-how of a "visualization engine" that supports the analysis and utilization of text data from 1,600 companies, focusing on the series of actions involved in collecting, analyzing, and utilizing data. *For detailed content of the column (such as blogs), please refer to the related links. For more information, feel free to contact us.*

  • Business Intelligence and Data Analysis

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